PRESS RELEASE

17 April 2019

Upletic™, a new natural ingredient with proven benefits for sports performance, will be a major focus for Naturex at Vitafoods Europe 2019.

A patented, synergistic blend of two botanical extracts, Upletic™ has been designed to enhance muscle protein synthesis, strength and performance and is clinically proven to improve lean mass in sporty as well as athletic people. Its efficacy has been demonstrated in a comprehensive program of in vitro, in vivo and clinical trials.The botanical extracts in Upletic™ are sourced in a preserved environment to guarantee a safe and completely traceable ingredient. It can be used as a standalone supplement or as part of a mixture of ingredients that enhance sports performance.

Winning concepts for natural sports nutrition

To highlight Naturex’s natural sports nutrition expertise, the company will be showcasing new product concepts that incorporate its ingredients. These include:

· ​ ​ WinCAPS, featuring Upletic™ for muscle growth as a pre-workout solution

· ​ ​ ​ WinGEL, a sports gel with extracts of Maca, Acerola and Panax Ginseng for lasting energy

· ​ ​ ​ WinSHAKE, with Sweoat® ​ – Naturex high-quality oat flour, UltimineTM & Acerola, for post workout recovery

Whole-food minerals from koji fermentation

Naturex will also highlight Ultimine™, a unique proprietary range of whole-food minerals derived from koji fermentation.

With health-conscious consumers showing increased interest in fermented foods, there is growing demand for natural, clean label fermented ingredients. Additionally, with mineral deficiency a health concern around the world, there is a need for products that can address this.

Ultimine™ is a unique, proprietary range of whole-food ingredients derived primarily from koji fermentation, which uses the capacity of koji culture spores to absorb and store high levels of minerals. Supported by clinical trials that show positive outcomes for several health indicators, Ultimine™ can be formulated into capsules, tablets, gummies, powders and offers a great way for supplement makers to tap into the market’s desire for natural ways to help prevent deficiencies in minerals, particularly iron.

Key product presentations

Naturex will be hosting presentations on its new products during the event:

· ​ ​ ​ ​ ​ ​ ​ ​ The benefits of Upletic™ will be highlighted in a presentation by Dr Sandra Naranjo- Modad, Nutrition Scientist at Naturex, in the Sports Theatre at 15:00 Wednesday 8 May

· ​ ​ ​ ​ ​ ​ ​ ​ Ultimine™ will be showcased by Dr Zoreida de Freitas at the New Ingredients Theatre at 14:20 on Wednesday 8 May. Dr de Freitas will demonstrate its potential for better mineral nutrition that meets consumer needs for clean label, efficacy and sustainability ​ ​ 

Vitafoods Europe takes place in Geneva, Switzerland, from 7-9 May 2019. Naturex will present its products at stand E10. For more information visit the company’s dedicated webpage: https://www.naturex.com/Vitafoods-2019

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About Naturex, part of Givaudan

Naturex sources, manufactures and markets natural specialty ingredients for the food and health industries. Naturex’s portfolio includes natural preservation ingredients, specialty fruits & vegetables, phytoactives, and numerous other plant-based natural ingredients, designed to help its customers switch to natural ingredients and create healthy, authentic and effective products. The success of the company is based on a strong commitment to sustainability, continuous innovation and the talent of its people.

Naturex was founded in 1992 and is now part of Givaudan, the global leader in the creation of flavors and fragrances. Naturex invites you to discover more at naturex.com.

NATUREX, from Nature to You

www.naturex.com 

Your contacts:

Laurence Pons Wood

Media Manager Naturex

l.ponswood@naturex.com

+33 (0)4 90 23 28 63

Steve Harman

Account Director

Ingredient Communications

steve@ingredientcommunications.com

+44 (0)1293 886444

+44 (0)7538 118079